Vevo has launched a reside rendition of Olivia Rodrigo’s “favourite crime” because the second efficiency of her LIFT collection. The video from the multi-platinum, critically acclaimed singer/songwriter was shot on movie.
“favourite crime” will act because the monitor’s sole visible following the discharge of Olivia’s highly-anticipated debut album, SOUR, which is out now on Geffen Data. Vevo additionally just lately introduced Olivia as their first LIFT artist of 2021 and unveiled a reside efficiency of her RIAA Gold licensed single, “deja vu,” which was additionally shot on movie.
Vevo’s LIFT program connects up-and-coming and hotly-tipped artists to audiences all over the world by means of music video content material. Launched in 2011, Vevo’s artist improvement program shines a highlight on the world’s freshest new expertise. Vevo LIFT alumni embody the likes of Billie Eilish, Doja Cat, Halsey, Khalid, Jorja Smith, YUNGBLUD, and extra.
“We’re so excited to launch our 2021 LIFT program with Olivia,” says JP Evangelista, SVP, Content material, Programming and Advertising, Vevo, “We’ve been watching Olivia’s rise because the extremely anticipated music video launch of ‘drivers license,’ and we couldn’t wait to collaborate and create content material along with her. Onerous-working and devoted to her craft, we couldn’t consider a extra deserving artist to kick off this 12 months’s program. The actually distinctive visuals we created for these songs on movie showcase Olivia’s expertise to her followers in methods they haven’t seen earlier than.”
“favourite crime” and “deja vu” are two beautiful standout tracks from SOUR and comply with Olivia’s monumental, record-breaking authentic single, “drivers license,” which noticed the singer/songwriter make music business historical past by breaking quite a few world streaming information on Spotify and Amazon Music. “drivers license” additionally debuted at No.1 on the Billboard Sizzling 100, holding the highest spot for eight consecutive weeks and changing into the primary track in 2021 to hit one billion whole world streams and be RIAA Licensed at Gold, Platinum, and double-Platinum.
Purchase or stream SOUR.